Selling your home with heart & expertise.
No two sellers (or homes!) are alike. That’s why we start by understanding your unique goals, then craft a plan specifically tailored to you.
While we help people sell homes of every age, we really specialize in pre-1980s homes with stories to tell and character to spare. We’ll never push unnecessary renovations or projects that we feel won’t deliver on ROI—no suggesting complete bathroom renovations to perfectly great vintage bathrooms. Instead, we bring a preservationist’s eye and a realist’s perspective, helping you showcase your home’s authentic charm while making smart improvements that actually matter to buyers in today’s market.
We’ll be your ally throughout, providing unwavering support, expert guidance, and access to our curated network of local professionals—from skilled handypeople, stagers, photographers, and contractors.
When your home hits the market, we’ll make it stand out with thoughtful digital marketing and photography that captures its true character. And once you’ve accepted an offer? We’ll advocate for you until the keys change hands, making the entire process as smooth and stress-free as possible. We’re passionate about honoring your home’s history and the unique narrative it carries, all while ensuring it appeals to the right market. Your home deserves a selling strategy as distinctive as its crown molding and original hardwood floors.
Curious about our process? Keep scrolling to see our initial listing steps below!

We kick things off with a relaxed sit-down (virtual or in-person) to get the big picture—your ideal timeline, your goals for this transition, and where you’re headed next. Think of it as laying the foundation for an exciting new chapter.
1.
Next, we’ll meet up in person so you can show us around your home. We’ll take notes, do an in-depth walkthrough, and gather all the details—kind of like a research adventure—so we can truly understand what makes your place special.
2.
After our tour, we’ll compile everything we’ve learned into a tailored game plan. This includes a pre-list checklist, staging suggestions, a full Comparative Market Analysis (CMA), and a recommended list price. We’re all about creating a plan that highlights your home’s unique charm while setting realistic expectations.
3.
Once we’re aligned on a timeline and pre-list projects, we’ll review and sign the listing agreement and other paperwork. From there, we’ll set your official listing date and work backward, coordinating photography, any city code inspections, and project deadlines—so everything flows smoothly and on schedule.
4.
1.
We kick things off with a relaxed sit-down (virtual or in-person) to get the big picture—your ideal timeline, your goals for this transition, and where you’re headed next. Think of it as laying the foundation for an exciting new chapter.
2.
Next, we’ll meet up in person so you can show us around your home. We’ll take notes, do an in-depth walkthrough, and gather all the details—kind of like a research adventure—so we can truly understand what makes your place special.
3.
After our tour, we’ll compile everything we’ve learned into a tailored game plan. This includes a pre-list checklist, staging suggestions, a full Comparative Market Analysis (CMA), and a recommended list price. We’re all about creating a plan that highlights your home’s unique charm while setting realistic expectations.
4.
Once we’re aligned on a timeline and pre-list projects, we’ll review and sign the listing agreement and other paperwork. From there, we’ll set your official listing date and work backward, coordinating photography, any city code inspections, and project deadlines—so everything flows smoothly and on schedule.
Frequently asked questions
When is the best time to list a home?
The best time to list your home is whenever you are ready. It sounds cheesy, but it’s true!
The market ebbs and flows with the changing of the seasons here in the Midwest.
Some Sellers may lean more towards listing their home in the spring or summer because there are usually more buyers out shopping, and you can potentially end up getting more money for your home. But, don’t let that deter you from listing in the fall or winter either! Every season has its own benefits.
The timing needs to feel right for you and your situation.
How long will it take to sell my home?
This will vary depending on a multitude of factors, but no matter what home you have, working with a thorough, detail-oriented listing agent goes a long way.
Housing inventory in recent years has been extremely low and can’t keep up with demand, which means that homes are selling quite quickly. Check out live data for the average days on market for single-family homes in the Twin Cities region here.
A strong strategy and professional marketing will help your house stand out amongst all the other fish in the sea and will play a huge factor in helping get it sold promptly.
How do I prepare my home for the market?
A good general first step is cleaning, decluttering, and moving out odds and ends.
After we have our in-depth listing meeting you will have a tangible list of tasks to complete before we hit the market. Depending on your home’s condition it may just be cleaning and decluttering, other times it can be painting and refinishing floors.
To note: not every home improvement project will add value back to your home. Always chat with your Realtor before tackling a big project!
What are other additional expenses to consider?
You can anticipate tackling some maintenance items, small projects to prepare your home for the market, or hiring a stager (if applicable).
The largest investment will typically be the listing fee from your Realtor. In most transactions, the Seller pays the full commission out to both the listing agent and the buyer’s agent. You’ll also have some miscellaneous closing and recording fees due at closing.
Kind words
“Mariah is the best of the best. Friendly, inclusive, knowledgeable, honest and sincere. It’s so great to find someone with a passion for what they do and to act as a great support system for such a personal experience. Can’t recommend enough!” – Heidi B